Paul J. Zak, PhD
Director, Center for Neuroeconomic Studies · Claremont Graduate University · Wharton School
Paul J. Zak is an American neuroeconomist, author, and entrepreneur best known for pioneering research on the neurochemical oxytocin. A Distinguished University Professor at Claremont Graduate University, he is the founding director of its Center for Neuroeconomics Studies and among the top 0.3% of most-cited scientists worldwide. Zak earned his Ph.D. in economics from the University of Pennsylvania after completing undergraduate studies in mathematics and economics at San Diego State University, followed by post-doctoral training in neuroimaging at Harvard. Credited with coining the term “neuroeconomics,” his discovery that oxytocin fosters trust led him to call it the “moral molecule.” Zak's bestselling books include The Moral Molecule, Trust Factor, and Immersion. In 2017, he founded Immersion Neuroscience, a software company that measures emotional engagement in real time. A TED speaker and frequent media guest, his work has shaped leadership, marketing, and cultural understanding, earning him the nickname “Dr. Love.”